4 Main Functions of Box. Secrets of Effective Marketing Strategies.

Introducing the Product

If you want to do business without an attractive box or packaging, it can make your customers less interested in the effectiveness of your product. Just look at the brands that have been established for a long time in the market, on average they have packaging that amazes customers. In addition, if your product has the same function as other products, attractive or more suitable packaging can differentiate the product and increase your level with competing products.

Protecting Products

The main function of packaging is to protect your product from dust, animals and prevent the product from breaking (if made of glass). For example, a cardboard box or corrugated box has a thick thickness and is suitable for use during the process of posting your goods or products.

Facilitating Users.

Packaging such as a cake box has a handle to make it easier for your customers to take home the items they have purchased. Unlike perfume boxes or cosmetic boxes, cake boxes with handles give users a different concept for giving cakes or bringing cakes to birthday parties.
So before ordering a box, it’s a good idea if you research the suitability of your product needs.

Promote products

In fact, attractive packaging or boxes make the sales promotion process easier. In addition to your brand being on the box, people can indirectly see that there are users who have bought your product. In this way, packaging has functioned as an ideal salesman to increase your product sales.

In conclusion, attractive products and packaging have various positive effects to further increase customer confidence, help customers make choices, improve your brand in the market and subsequently boost your product sales to a better level.

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