If your plan in New Year is to get an attractive box for your product, you need to know that you have made the right decision. You want to know? More than 85% of consumers stated that the use of colors plays an important role in influencing the customer’s decision to make purchase

Furthermore, in fact 53% of buyers do not buy a product because the color of the packaging or box used does not attract their attention. What’s more, if you haven’t boxed your product, people will only look at it with one eye!

It is psychologically proven that the different colors will affect users differently. Below are some of the colors commonly used on boxes and the effect your customers will receive.

Red

The color red describes and expresses a strong emotion. If applied to a food box, it will help and encourage the customer to feel hungry. The color red also represents the emotions of love and passion. Therefore, suing red color on your box is an interesting and ideal idea for your customers.

If you notice, the color red is also always used with the purpose of selling out of stock(sales clearance) because it influences our mind to take immediate action(urgent!)

Yellow

The color yellow is known to stimulate human mind processes. It also promotes communication and help in providing a sense of comfort. Using the color yellow for for your product and box can give a very good impression to your product because the color yellow can attract the attention of buyers(window shoppers) This is because the color yellow can give an optimistic effect to customers.

Blue

One of the messages of calmness for your eyes, the color blue is always associated for men. Therefore, using the color blue to attract the attention of male customers can certainly produce high sales(Examples: dark blue, light blue. royal blue). The color blue also symbolizes better neatness for some men. The color blue is also known to help in increasing productivity, clearly always seen as the dominant color in the office. Using the color blue can build trust and security for brand

Orange

Symbolizes the spirit of wanting to try and joy. The color orange also produces comfort and love. It also creates a sense of urgency and cues your customers to act towards your product and get them to start buying. Your product brand can be classified as a confident, happy and customer-friendly brand if your box uses the color orange.

Green

The color green is always associated with nature and can be used in the color of your product box as an environmentally friendly product. The color green is also associated with the color of wealth because it is symbolized as money, assets and success. The color green is also believed to give peace to the human soul and is often associated with the color of life in heaven. Green is also the favorite color of the Prophet and Islamic religious symbols often use color green. So if your products and services involve religious programs, green is the right colors for you to convey messages of peace and preaching.

Purple

A metaphorical symbol for success and happiness, the color purple is classified as one of the colors used for beauty and health products. The purple color also brings elements of calmness and human healing. Therefore, using it on cream or medicine boxes is a good strategy to increase your sales!

Choosing the right color for the box is a right action to change or raise your brand in the market. Doing a little research related to color is the right step before launching your product. The right color can gift a great perspective to your product and will boost sales to a very encouraging level.

Box Expert has expertise in producing the color combination that you want . According to the concept you want to bring, we are ready to help you in making the color choices you want & help increase the sales of your products to a very satisfactory level!