Launching a new product is an exciting step for any business.

You have developed the product, worked on the branding, prepared your marketing materials and perhaps already started planning your launch campaign.

But there is one important element that is sometimes left until the last minute:

Packaging.

Many businesses think about packaging only when the product is almost ready to launch.

By then, there may be very little time left to decide on the box size, packaging material, design, printing, finishing and quantity.

This can create unnecessary pressure — especially when the packaging is supposed to become part of the customer’s first experience with the new product.

Whether you are launching a skincare product, cosmetic, food product, perfume, supplement, gift item or another consumer product, packaging deserves to be part of the planning process from the beginning.

Because your product launch is not only about getting the product ready.

It is also about getting the customer experience ready.

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Why Should Packaging Be Planned Before a Product Launch?

A product may take weeks or months to develop.

The packaging should not be treated as an afterthought.

When packaging is planned early, you have more time to consider important details such as:

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